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Adobe Summit 2012 at the Salt Palace Convention Center in Salt Lake City, Utah – March 20-23, 2012

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Shantanu Narayen, president and chief executive officer of Adobe, speaks during the opening keynote session of the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. Adobe announced innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization. Photo/Adobe, Susan Goldman, handout.

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Dr. John Warnock, co-founder and co-chairman of the board of Adobe, listens during the opening keynote session of the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. Adobe introduced several innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization. Photo/Adobe, Susan Goldman, handout.

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Kevin Lynch, chief technology officer of Adobe, prepares for the opening keynote session of the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. Adobe introduced several innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization. Photo/Adobe, Susan Goldman, handout.

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Brad Rencher, left, senior vice president Digital Marketing for Adobe, speaks with Josh Cogswell, senior vice president Digital Products, Viacom, during the opening keynote session of the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. Viacom introduced a cross-platform advertising soultion "Surround Sound" which is built on Adobe AudienceManager. Photo/Adobe, Susan Goldman, handout.

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Shantanu Narayen, right, president and chief executive officer of Adobe, and Brad Rencher, senior vice president Digital Marketing for Adobe, speak during the opening keynote session of the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. Adobe announced innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization. Photo/Adobe, Susan Goldman, handout.

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Attendees listen during the opening keynote session of the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. The event drew more than 4,000 digital marketers and and senior leaders from the world's formost advertisers, publishers, agencies system intergrators and technology companies. Photo/Adobe, Susan Goldman, handout.

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Steve Hammond, director integrations and technical marketing for Adobe, speaks during the opening keynote session of the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. Adobe announced innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization. Photo/Adobe, Susan Goldman, handout.

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Brad Rencher, senior vice president Digital Marketing for Adobe, speaks during the opening keynote session of the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. Adobe announced innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization. Photo/Adobe, Susan Goldman, handout.

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Brad Rencher, senior vice president Digital Marketing for Adobe, speaks during the opening keynote session of the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. Adobe announced innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization. Photo/Adobe,

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Brad Rencher, senior vice president Digital Marketing for Adobe, speaks during the opening keynote session of the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. Adobe announced innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization. Photo/Adobe, Susan Goldman, handout.

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Kevin Lynch, chief technology officer for Adobe, speaks during the opening keynote session of the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. Adobe announced innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization. Photo/Adobe, Susan Goldman, handout.

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Jim Stengel, left, president and chief executive officer of The Jim Stengel Company, and former Global Marketing Officer at Procter & Gamble, Ann Lewnes, center, senior vice preident of Gloal Marketing Adobe Systems, and Scott Olrich, chief marketing and sales officer Responsys, speak during a marketing leaders panel at the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. Photo/Adobe, Susan Goldman.

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Moderator David Cooperstein, vice president and practice leader, CMO and Marketing Leadership Professionals Forrester Research, right, leads a panel at the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. From left, Jim Stengel, president and chief executive officer of The Jim Stengel Company, and former Global Marketing Officer at Procter & Gamble, Ann Lewnes, senior vice preident of Gloal Marketing Adobe Systems, and Scott Olrich. Photo/Adobe, Susan Goldman.

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Chris Robison, senior director advertising solutions, Adobe, speaks during the opening keynote session of the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. Adobe announced innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization. Photo/Adobe, Susan Goldman, handout.

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Brad Rencher, right, senior vice president Digital Marketing for Adobe, speaks as Shantanu Narayen, center, president and chief executive officer of Adobe, and Kevin Lynch, chief technoloy officer listen at the Adobe Executive Management Q&A session at the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. Adobe announced innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization. Photo/Adobe, Susan Goldman, handout.

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Arianna Huffington, president, editor-in-chief Huffington Post Media Group, addresses the session of the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. Adobe announced innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization. Photo/Adobe, Susan Goldman, handout.

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Brad Rencher, senior vice president Digital Marketing for Adobe, left, speaks with Arianna Huffington, president, editor-in-chief Huffington Post Media Group, at the Adobe Digital Marketing Summit 2012, Wednesday, March 21, 2012 in Salt Lake City, Ut. Adobe announced innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization. Photo/Adobe, Susan Goldman, handout.

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Foster the People perform at Adobe’s Digital Marketing Summit, Wednesday, March 21, 2012 in Salt Lake City, Ut. Photo/Adobe, Susan Goldman, handout.

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Foster the People perform at Adobe’s Digital Marketing Summit, Wednesday, March 21, 2012 in Salt Lake City, Ut. Photo/Adobe, Susan Goldman, handout.

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John Mellor, vice president, strategy and business development of Adobe, flashes his “digital self “ at the Adobe Digital Marketing Summit 2012, Thursday, March 22, 2012 in Salt Lake City, Ut. Adobe announced innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization. Photo/Adobe, Susan Goldman, handout.

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Biz Stone, left, co-founder and creative director of Twitter, joins Ann Lewnes, senior vice president, global marketing, Adobe during the keynote session of the Adobe Digital Marketing Summit 2012, Thursday, March 22, 2012 in Salt Lake City, Ut. Adobe announced innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization. Photo/Adobe, Susan Goldman, handout.

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Moderator Matt Langie, right, director of product marketing, digital marketing business for Adobe, gestures during a panel discussion on digital marketing during the Adobe Digital Marketing Summit 2012, Thursday, March 22, 2012 in Salt Lake City, Ut. From left, Brandon Proctor, vice president of marketing Build.com, Danny Miller, director of web data & analytics Kelley Blue Book, Ken Seiff, executive vice president, direct and Omni-Channel, Brooks Brothers and Matt Leopold, director of customer experience, TE Connectivity. Photo/Adobe, Susan Goldman, handout.

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